Course Descriptions:

GENERAL STUDIES REQUIREMENTS
BUS 201 | Organizational Communications (3 credit hours)
Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail messages. The culminating activity permits students to understand the report process and research methods, manage data and use graphics, and organize and prepare reports and proposals for the design and delivery of business presentations.
Components:
Lecture
Attributes: Collegiate Skills – Effective Communication

CMIS 101 | Information Systems Concepts and Applications (3 credit hours)
This course is an introduction to basic computer concepts and Windows-based spreadsheet, database, and presentation graphics software currently used in industry. Development of problem-solving and proficiency using selected commercial software packages is stressed.
Components:
Lecture
Attributes: Technology & Its Application

ECON 221 | Principles Of Microeconomics (3 credit hours)
Consideration is given to the microeconomic concepts of wages, interest, rent and profits, personal distribution of income, consumption, monopolies, agriculture, government taxation and expenditures, international trade and comparative economic structures.
Components:
Lecture
Attributes: Methods of Inquiry & Explanatory Schema – Social Science

ECON 222 | Principles of Macroeconomics (3 credit hours)
This course presents elementary concepts of macroeconomics with an emphasis on equilibrium analysis, monetary and fiscal policy, banking, developmental economics, and comparative economic systems.
Components:
Lecture
Attributes: Methods of Inquiry & Explanatory Schema – Social Science

MATH 112 | College Algebra (3 credit hours)
This course is for students who specifically need algebra in certain pre- professional programs. It covers algebraic principles and processes and is not to be taken for credit by students who have completed Math 113 or Math 120.
Components: Lecture
Attributes: Collegiate Skills – Quantitative Reasoning

STAT 210 | Statistics (3 credit hours)
A study of the methods of summarizing and interpreting data, elementary probability, and its relation to distributions. The meanings, importance, and application of the normal and binomial distributions and the methods of random sampling, testing of hypotheses, analysis of paired data, and interpretation of standardized test scores are covered. Students work on independent research projects to gain first- hand experience with the issues of the course.
Components: Lecture
Attributes: Collegiate Skills – Quantitative Reasoning

BUSINESS CORE REQUIREMENTS

BUS 214 | Introduction to Business Quantitative Methods (3 credit hours)
This course introduces basic business quantitative concepts to students. Basic business math, banking practices, trade discounts, markups and markdowns, breakeven analysis, payroll, credit installment purchases, mortgage finance vs. refinance, simple and compound interest calculations, annuities and sinking funds, interpretation of financial reports, depreciation, inventory, taxation, insurance, and an understanding of the elements of the stock market are included in the course. Students are introduced to basic business statistics and the used of advanced Excel in the course.
Components: Lecture

BUS 231 | Principles of Financial Accounting (3 credit hours)
Students are introduced to accounting as an information system that provides reports to stakeholders about the economic activities and condition of a business. Students learn about the complete accounting cycle, accounting systems and internal controls, and balance sheet accounts cash, receivables, inventories, fixed and intangible assets, and current liabilities.
Component: Lecture

BUS 232 | Principles of Managerial Accounting (3 credit hours)
Students continue their preparation in accounting by studying the accounting process for a corporation – organization, capital stock transactions, and dividends; income and taxes, stockholders’ equity, and investments in stocks; and bonds payable and investments in bonds. Other topics studied are: statement of cash flows, financial statements and analysis, managerial accounting and job order cost systems, process cost systems, cost behavior and cost-volume-profit analysis, and budgeting and performance evaluation using variances from standard costs.
Components: Lecture

BUS 251 | Legal Environment and Contract Law (3 credit hours)
This course examines the sources and origins of law and the legal system, legal processes, and fundamental legal principles, with an emphasis on the obligations of parties to a contract.
Components: Lecture

BUS 328 | Principles of Marketing (3 credit hours)
Students learn the buying, selling, transporting, and storing functions involved in marketing, with an introduction to retailing, wholesaling, and marketing management.
Components: Lecture

BUS 335 | Production/Operations Management (3 credit hours)
This course explores a wide variety of production and operations management topics. Topics include: operations strategy and competitiveness, product design, process selection, quality management, capacity management, Just-in-Time (JIT) production systems, facility location and layout, supply chain management, operations scheduling, and the production planning process.
Components: Lecture
Requirement Group: Prerequisite: BUS 232 and STAT 210 (or MATH 240 or 340)

BUS 339 | Business Finance (3 credit hours)
Students examine the sources and management of funds used to finance assets. Strategies and tools are presented in the areas of financial analysis and planning, working capital management, capital budgeting, and long- term financing.
Components: Lecture
Requirement Group: Prerequisite: BUS 232

BUS 373 | Organizational Behavior (3 credit hours)
This course presents the foundations of the history, theory, and applications of organizational behavior in the areas of personality, stress, motivation, job design, goal setting, learning theory, behavior modification, group behavior, power, leadership, organizational structure, decision-making, and control.
Components: Lecture

BUS 480 | International Business (3 credit hours)
Students learn contemporary business and management practices in multi-national market environments with emphasis on cultural, financial, and marketing differences. This course meets the Community, Regional and Global Studies requirement in the General Studies Program.
Components: Lecture
Attributes: Community, Regional & Global Studies

BUS 495 | Business Policy (3 credit hours)
This course requires students to demonstrate the ability to analyze a firm’s internal and external environments and to apply concepts, theories and analytical models related to the formulation and implementation of business-level and corporate-level strategies through critical thinking and problem solving. The student communicates solutions to case scenarios both in writing and through oral presentations. The influence of other functional areas on strategic thinking emphasizes teaching students the linkage between strategic problems, management interpretations, solutions, and firm performance. This senior level seminar is the capstone experience and senior competency course for Bachelor of Science in Business Administration and Bachelor of Applied Science in Management students and should be taken in the last year of study.
Components: Lecture
Requirement Group: For Seniors Only

CMIS 300 | Information Systems Management (3 credit hours)
This course introduces concepts of systems management from a business viewpoint and an information systems viewpoint. Students utilize graphical tools including flowcharts to examine business and information systems processes. Fundamental programming concepts are introduced including algorithms, data types, control structures and Boolean logic. An overview of project management including critical path and dependencies is introduced.
Components: Lecture
Attributes: Technology & Its Application

MARKETING OPTION
BUS 329 | Integrated Marketing Communications (3 credit hours)
Students examine the elements of integrated marketing communications including advertising, direct marketing, social media, personal branding, personal selling, sales promotion, and public relations/publicity, focusing on the blending of the elements into a total enterprise marketing communications program.
Components: Lecture
Requirement Group: Prerequisite: BUS 328

BUS 336 | Marketing Research (3 credit hours)
Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies as an aid to problem-solving in business. Students will study different methodologies with emphasis on primary research including data collection, interviewing, and report-generation software including data analysis. Students will develop project, instrument and sampling designs, using electronic and printed survey methods.
Components: Lecture
Requirement Group: Prerequisite: BUS 328 and STAT 210 (or Math 240 or 340)

BUS 347 | Consumer Behavior (3 credit hours)
This course presents the principles of consumer behavior in the areas of motivation, perception, learning, attitude change, information processing, life-style, demographics, social class, reference groups, opinion leaders and diffusion, family and culture, and shopping environments.
Components: Lecture
Requirement Group: Prerequisite: BUS 328

BUS 348 | Retail Management and Merchandising (3 credit hours)
This course presents the principles of retailing including strategies, merchandise management, store operations, evaluation and control, financial strategies, human resources management, buying and selling, information systems, promotions, and inventory control.
Components: Lecture
Requirement Group: Prerequisite: BUS 328

BUS 350 | Professional Selling (3 credit hours)
Students focus on the skills and techniques used in selling and persuasion. The course helps students learn to sell products and ideas through a study of proven techniques used by successful salespeople.
Components: Lecture
Requirement Group: Prerequisite: BUS 328

BUS 355 | E-Marketing (3 credit hours)
Overview of different types of internet business, internet marketing, global e-commerce, consumer issues, business-to-business internet marketing, online selling strategies, legal and ethical issues. Today’s social media like YouTube, Facebook, Blogs, and Twitter are the new customer-centric methods to reach and collaborate with customers in building relationships, and in marketing ideas using digital media. The course explores new media, online selling strategies, Web Analytics and Internet-based business marketing techniques.
Components: Lecture
Requirement Group: Prerequisite: BUS 328

BUS 491 | Strategic Marketing Management (3 credit hours)
An advanced study of the roles and responsibilities of marketing managers in researching, developing, analyzing, and implementing market planning strategies as well as managing the marketing function. The course encompasses an extensive range of activities and concepts and is based on the systems approach to marketing. The modern dynamic marketplace is affected by globalization and technological changes reinforce the importance of thoroughly assessing a firm’s internal and external environments as a foundation for strategic and operating initiatives. A strategic marketing simulation will enhance student engagement and critical thinking skills.
Components: Lecture
Requirement Group: Prerequisite: BUS 328 and STAT 210 (or Math 240 or 340)

CMIS 410 |Web Page Development and Programming (3 credit hours)
This course facilitates the development of skills in designing complex web sites. Current issues and design trends are considered as well as the fundamentals of web servers and browsers, and HTML and XHTML. Client side and server side programming and database connectivity over a web-based connection are explored. Web security and evaluation procedures for websites are covered.
Components: Lecture
Attributes: Technology & Its Application