Marketing
Course Descriptions:
BUS 201 | Organizational Communications (3 credit hours)
Students study communication foundations, the writing process, and communicating through
letters, memoranda, and e-mail messages. The culminating activity permits students
to understand the report process and research methods, manage data and use graphics,
and organize and prepare reports and proposals for the design and delivery of business
presentations.
General Studies Outcome: Collegiate Skills - Effective Communication
CMIS 101 | Information Systems Concepts and Applications (3 credit hours)
This course is an introduction to basic computer concepts and Windows-based spreadsheet,
database, and presentation graphics software currently used in industry. Development
of problem-solving and proficiency using selected commercial software packages is
stressed.
General Studies Outcome: Technology & Its Application
ECON 221 | Principles Of Microeconomics (3 credit hours)
Consideration is given to the microeconomic concepts of wages, interest, rent and
profits, personal distribution of income, consumption, monopolies, agriculture, government
taxation and expenditures, international trade and comparative economic structures.
General Studies Outcome: Methods of Inquiry & Explanatory Schema - Social Science
ECON 222 | Principles of Macroeconomics (3 credit hours)
This course presents elementary concepts of macroeconomics with an emphasis on equilibrium
analysis, monetary and fiscal policy, banking, developmental economics, and comparative
economic systems.
General Studies Outcome: Methods of Inquiry & Explanatory Schema - Social Science
MATH 112 | College Algebra (3 credit hours)
This course is for students who specifically need algebra in certain pre- professional
programs. It covers algebraic principles and processes and is not to be taken for
credit by students who have completed Math 113 or Math 120.
ACT Math 17 or greater, SAT 530 or greater or Math 100
General Studies Outcome: Collegiate Skills - Effective Communication
STAT 210 | Statistics (3 credit hours)
A study of the methods of summarizing and interpreting data, elementary probability,
and its relation to distributions. The meanings, importance, and application of the
normal and binomial distributions and the methods of random sampling, testing of hypotheses,
analysis of paired data, and interpretation of standardized test scores are covered.
Students work on independent research projects to gain first- hand experience with
the issues of the course.
General Studies Outcome: Collegiate Skills - Effective Communication
BUS 214 | Introduction to Business Quantitative Methods (3 credit hours)
This course introduces basic business quantitative concepts to students. Basic business
math, banking practices, trade discounts, markups and markdowns, breakeven analysis,
payroll, credit installment purchases, mortgage finance vs. refinance, simple and
compound interest calculations, annuities and sinking funds, interpretation of financial
reports, depreciation, inventory, taxation, insurance, and an understanding of the
elements of the stock market are included in the course. Students are introduced to
basic business statistics and the used of advanced Excel in the course.
BUS 231 | Principles of Financial Accounting (3 credit hours)
Students are introduced to accounting as an information system that provides reports
to stakeholders about the economic activities and condition of a business. Students
learn about the complete accounting cycle, accounting systems and internal controls,
and balance sheet accounts cash, receivables, inventories, fixed and intangible assets,
and current liabilities.
BUS 232 | Principles of Managerial Accounting (3 credit hours)
Students continue their preparation in accounting by studying the accounting process
for a corporation - organization, capital stock transactions, and dividends; income
and taxes, stockholders' equity, and investments in stocks; and bonds payable and
investments in bonds. Other topics studied are: statement of cash flows, financial
statements and analysis, managerial accounting and job order cost systems, process
cost systems, cost behavior and cost-volume-profit analysis, and budgeting and performance
evaluation using variances from standard costs.
Prerequisite Required: BUS 231
BUS 251 | Legal Environment and Contract Law (3 credit hours)
This course examines the sources and origins of law and the legal system, legal processes,
and fundamental legal principles, with an emphasis on the obligations of parties to
a contract.
BUS 328 | Principles of Marketing (3 credit hours)
Students learn the buying, selling, transporting, and storing functions involved in
marketing, with an introduction to retailing, wholesaling, and marketing management.
BUS 335 | Production/Operations Management (3 credit hours)
This course explores a wide variety of production and operations management topics.
Topics include: operations strategy and competitiveness, product design, process selection,
quality management, capacity management, Just-in-Time (JIT) production systems, facility
location and layout, supply chain management, operations scheduling, and the production
planning process.
Prerequisites Required: BUS 232 and STAT 210 (or MATH 240 or 340)
BUS 339 | Business Finance (3 credit hours)
Students examine the sources and management of funds used to finance assets. Strategies
and tools are presented in the areas of financial analysis and planning, working capital
management, capital budgeting, and long- term financing.
Prerequisite Required: BUS 232
BUS 373 | Organizational Behavior (3 credit hours)
This course presents the foundations of the history, theory, and applications of organizational
behavior in the areas of personality, stress, motivation, job design, goal setting,
learning theory, behavior modification, group behavior, power, leadership, organizational
structure, decision-making, and control.
BUS 480 | International Business (3 credit hours)
Students learn contemporary business and management practices in multi-national market
environments with emphasis on cultural, financial, and marketing differences.
General Studies Outcome: Community, Regional & Global Studies
BUS 495 | Business Policy (3 credit hours)
This course requires students to demonstrate the ability to analyze a firm's internal
and external environments and to apply concepts, theories and analytical models related
to the formulation and implementation of business-level and corporate-level strategies
through critical thinking and problem solving. The student communicates solutions
to case scenarios both in writing and through oral presentations. The influence of
other functional areas on strategic thinking emphasizes teaching students the linkage
between strategic problems, management interpretations, solutions, and firm performance.
This senior level seminar is the capstone experience and senior competency course
for Bachelor of Science in Business Administration and Bachelor of Applied Science
in Management students and should be taken in the last year of study.
Prerequisite Required: For Seniors Only
CMIS 300 | Information Systems Management (3 credit hours)
This course introduces concepts of systems management from a business viewpoint and
an information systems viewpoint. Students utilize graphical tools including flowcharts
to examine business and information systems processes. Fundamental programming concepts
are introduced including algorithms, data types, control structures and Boolean logic.
An overview of project management including critical path and dependencies is introduced.
General Studies Outcome: Technology & Its Application
BUS 329 | Integrated Marketing Communications (3 credit hours)
Students examine the elements of integrated marketing communications including advertising,
direct marketing, social media, personal branding, personal selling, sales promotion,
and public relations/publicity, focusing on the blending of the elements into a total
enterprise marketing communications program.
Prerequisite Required: BUS 328
BUS 336 | Marketing Research (3 credit hours)
Students develop an understanding of the theories and techniques of planning, conducting,
analyzing and presenting market studies as an aid to problem-solving in business.
Students will study different methodologies with emphasis on primary research including
data collection, interviewing, and report-generation software including data analysis.
Students will develop project, instrument and sampling designs, using electronic and
printed survey methods.
Prerequisite Required: BUS 328 and STAT 210 (or Math 240 or 340)
BUS 347 | Consumer Behavior (3 credit hours)
This course presents the principles of consumer behavior in the areas of motivation,
perception, learning, attitude change, information processing, life-style, demographics,
social class, reference groups, opinion leaders and diffusion, family and culture,
and shopping environments.
Prerequisite Required: BUS 328
BUS 348 | Retail Management and Merchandising (3 credit hours)
This course presents the principles of retailing including strategies, merchandise
management, store operations, evaluation and control, financial strategies, human
resources management, buying and selling, information systems, promotions, and inventory
control.
Prerequisite Required: BUS 328
BUS 350 | Professional Selling (3 credit hours)
Students focus on the skills and techniques used in selling and persuasion. The course
helps students learn to sell products and ideas through a study of proven techniques
used by successful salespeople.
Prerequisite Required: BUS 328
BUS 355 | E-Marketing (3 credit hours)
Overview of different types of internet business, internet marketing, global e-commerce,
consumer issues, business-to-business internet marketing, online selling strategies,
legal and ethical issues. Today's social media like YouTube, Facebook, Blogs, and
Twitter are the new customer-centric methods to reach and collaborate with customers
in building relationships, and in marketing ideas using digital media. The course
explores new media, online selling strategies, Web Analytics and Internet-based business
marketing techniques.
Prerequisite Required: BUS 328
BUS 491 | Strategic Marketing Management (3 credit hours)
An advanced study of the roles and responsibilities of marketing managers in researching,
developing, analyzing, and implementing market planning strategies as well as managing
the marketing function. The course encompasses an extensive range of activities and
concepts and is based on the systems approach to marketing. The modern dynamic marketplace
is affected by globalization and technological changes reinforce the importance of
thoroughly assessing a firm's internal and external environments as a foundation for
strategic and operating initiatives. A strategic marketing simulation will enhance
student engagement and critical thinking skills.
Prerequisite Required: BUS 328 and STAT 210 (or Math 240 or 340)
CMIS 410 |Web Page Development and Programming (3 credit hours)
This course facilitates the development of skills in designing complex web sites.
Current issues and design trends are considered as well as the fundamentals of web
servers and browsers, and HTML and XHTML. Client side and server side programming
and database connectivity over a web-based connection are explored. Web security and
evaluation procedures for websites are covered.
General Studies Outcome: Technology & Its Application