Marketing
Marketing professionals analyze consumer demand, research market trends and implement strategic marketing plans. A bachelor’s degree in business administration with a marketing focus prepares graduates for a variety of high-demand careers in marketing and sales.
Peru State College blends foundational business knowledge with advanced marketing skills. Learn from faculty with real-world experience while exploring traditional and digital marketing. Benefit from personalized support and an industry-focused curriculum.
If you’d prefer a flexible enrollment option, Peru State also offers the bachelor’s in business administration in marketing in a fully online format.
Courses offered online and on campus
Faculty bring expertise in marketing and business administration
Study traditional and internet marketing methods
Coursework updated to meet industry standards
Membership in Future Business Leaders of America
Membership in Future Business Leaders of America
Why Earn a Bachelor’s Degree in Business Administration in Marketing?
A bachelor’s degree in business administration in marketing prepares graduates for in-demand roles in marketing, sales and related fields, such as marketing, advertising and public relations.
Learn how to analyze big data, identify marketing trends and create market research reports. The program also emphasizes persuasive communication and strategic leadership. Through case studies and experiential activities, majors learn how to recommend solutions to complex business problems.
Add a minor to develop complementary skills. Marketing majors benefit from a minor in graphic design, finance, accounting or organizational leadership.
Earn a Bachelor’s Degree in Marketing 100% online
At Peru State College Online, the BS in Marketing courses are taught by faculty members with the real-life experiences to fuel meaningful learning.
Our marketing degree isn't a one-size-fits-all approach. We offer robust specialization opportunities so that you can tailor your learning to your particular goals, allowing you to bridge the gap between marketing and other key elements of business. You'll graduate as a well-rounded business professional with the knowledge and leadership skills to have a competitive edge when finding your place in the workforce.
Ultimately, our leading mission with the online BS in Marketing is to offer you a program that gives you the skills, support and resources to advance your career and land a well-paying job.
Benefits of a Bachelor’s Degree in Business Administration in Marketing
Marketing Career Paths
Qualify for careers as a market research analyst or marketing specialist with a bachelor’s degree.
Experiential Learning Focus
Coursework incorporates strategy development and case studies to build career-ready skills.
Future Business Leaders of America
Gain presentation, research and leadership skills as a member of FBLA-PBL
MBA Preparation
The focus on business administration and marketing prepares graduates for MBA programs.
Bachelor’s Degree in Business Administration in Marketing Careers
A business administration in marketing bachelor’s degree can lead to many in-demand career paths. Graduates pursue opportunities in marketing, advertising and sales. The degree also equips professionals for roles in public relations, data science and event planning.
Typical career paths include:
- Market research analyst
- Marketing communications associate
- Digital branding sales associate
- Public relations specialist
- Data scientist
- Electronic marketing, advertising and sales specialist
- Media planner
- Merchandising and marketing specialist
- Event planner
Degree-holders with career experience can take on management-level roles, such as:
- Marketing manager
- Product manager
- Sales manager
- Advertising manager
Typical Salaries for Bachelor’s Degree in Business Administration in Marketing Graduates
Business majors can earn above-average salaries. For example, business and financial occupations reported a median pay of about $76,570 in May 2021, according to the U.S. Bureau of Labor Statistics (BLS). In marketing, market research analysts earn a median salary of around $63,920.
The earning potential for graduates with a business administration in marketing degree varies depending on the industry, location and job title*.
Advertising Sales Agents
$52,340
Public Relations Specialist
$62,800
Market Research Analyst
$63,920
Operations Research Analyst
$82,360
Advertising and promotions managers
$127,150
Marketing Manager
$135,030
*Salary info based on May 2021 data compiled by the U.S. Bureau of Labor Statistics
High Demand for Marketing Specialists
Demand for market research analysts will grow 19% from 2021 to 2031, with nearly 100,000 job openings annually, according to BLS projections.
Several factors will drive demand, including the growing need for data analytics and market research. Employers will also look for candidates with expertise in marketing and business strategies.
Flexible Career Options
The marketing major combines core business courses with upper-division marketing courses. As a result, graduates with a business administration in marketing degree qualify for roles in marketing, advertising, sales and general business.
With multiple career paths, graduates can pursue job opportunities in diverse industries and specialties.
Career Advancement Opportunities
Marketing professionals can move into several high-paying managerial roles with work experience, such as advertising, promotions and marketing managers. These roles also report strong demand, with 10% projected job growth from 2021 to 2031, according to the BLS. Leadership roles also offer greater autonomy and responsibilities.
Why Choose Peru State for Your Bachelor’s Degree in Business Administration in Marketing?
Peru State prepares learners for the workforce or top-ranked graduate programs. The marketing program emphasizes industry-specific knowledge and skills. Develop strategic thinking and customer research skills while exploring case studies and working closely with faculty members.
The flexible program offers all courses online and on campus. As a result, students can choose fully online, in-person or hybrid learning formats.
Check out the online bachelor's in business administration in marketing program.
Bachelor’s Degree in Business Administration in Marketing Curriculum
During the marketing program, learners gain analytical, communication and management skills. The bachelor’s degree in business administration in marketing includes 18 credits of general studies courses, 33 credits of core business courses and 24 credits of marketing coursework.
The core business courses emphasize quantitative research methods, organizational behavior and business policy. Students also take introductory courses in financial accounting, operations management and international business.
During upper-division marketing courses, learners explore consumer behavior, merchandising and e-marketing. The program also incorporates strategic marketing management, marketing research and integrated marketing communications coursework.
Frequently Asked Questions
With a bachelor’s degree in business administration in marketing, you can pursue careers as a market research analyst or marketing specialist. In these roles, you’ll analyze customer demand, implement marketing plans and conduct competitor research.
Graduates also work in related fields like sales, advertising, data analytics and public relations, where they craft brand strategy and improve market share. You can also draw on your foundational business skills to work in human resources, finance or management roles.
Professionals with a bachelor’s degree in business administration in accounting report an average salary of $75,000 per year, according to March 2023 data from Payscale. The earning potential with an accounting degree varies depending on specialization, location and industry. For example, certifications such as the CPA or CMA credential can translate to a higher salary.
Professionals with a bachelor’s degree in business administration in marketing report average base salaries of $68,000 to $69,000, according to July 2023 data from Payscale. The earning potential with a marketing degree varies depending on the job title, industry and location.
The BS/BA in Business Administration in Marketing program at Peru State College requires 120 credits. That includes 33 credits of business core classes and 24 credits of upper-division marketing courses. Majors can typically complete the program in four years as full-time students. Peru State also accepts transfer credits, which can shorten the length of the program.