Peru State College
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Marketing
 

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students eventually intending to pursue the Masters of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Graphic Design minor. See an advisor in the Art program for more details.

 

Please note: The following requirements are effective beginning Fall 2012. Students must also complete the General Studies Program and other requirements.

 

Business Core

   

 

Hrs

BUS

214

Introduction to Business Quantitative Methods

3

BUS

231

Principles of Financial Accounting

3

BUS

232

Principles of Managerial Accounting

3

BUS

251

Legal Environment and Contract Law

3

BUS

328

Principles of Marketing

3

BUS

335

Production/Operations Management

3

BUS

339

Business Finance

3

BUS

373

Organizational Behavior

3

BUS

480

International Business

3

BUS

495

Business Policy (Senior Competency Course)

3

CMIS

300

Information Systems Management

3
Total for Business Core Courses 33

 

Note: Required Program Prerequisites

CMIS

101

Information Systems Concepts and Applications

3

BUS

201

Organizational Communications

3

MATH

112

College Algebra

3
STAT 210 Statistics   3
ECON  221 Principles of Microeconomics  3
ECON  222 Principles of Macroeconomics 

3

 

Requirements for Marketing Option

BUS

329

Promotion

3

BUS

336

Marketing Research

3

BUS

347

Consumer Behavior

3

BUS

348

Retail Management and Merchandising

3

BUS

350

Professional Selling

3

BUS

355

E-Marketing

3

BUS

491

Strategic Marketing Management

3

CMIS

410

Web Page Development and Programming

3

Total for Marketing Option

57