Peru State Business Students Rank First in International Business Strategy Game
(Peru, Neb.) Six Peru State College (PSC) online business policy students have earned first place in an international business simulation called the Business Strategy Game. The team was among seven schools that tied for first place out of more than 2,600 that competed.
Kristy Dayton, a senior from Roseville, Calif.; Jacque Bauer, a senior from Lincoln; Jonathan Hemenway, a senior from Lincoln; Lauren Steadman, a senior from Union; Lana Trofholz, a senior from Scottsdale, Ariz.; and Brittany Fry, a senior from Fort Calhoun; comprised Team Bobcat, which ranked in the top 100 teams every week of the 8-week simulation.
Under the direction of business professor Alan Jackson, the team spent hundreds of hours making planning, marketing, manufacturing and financing decisions for a simulated athletic footwear business.
PSC President Stan Carpenter said, “The faculty and staff at Peru State College have made a concerted effort over the course of the past several years to connect our students with their counterparts not only throughout the country but around the world by engaging in a variety of academic competitions. Our goal is to ensure that our students are equipped both academically and socially to do business in an increasingly competitive global marketplace. The results of those efforts have been outstanding, and I congratulate these students on earning international acclaim.”
To participate in the game, business policy students were divided into management teams and assigned to run an athletic footwear company in head-to-head competition against companies run by other class members. Companies competed in a global market arena, selling branded and private-label athletic footwear in four geographic regions, including Europe-Africa, North America, Asia-Pacific and Latin America. Company operations were designed to parallel those of actual athletic footwear companies like Nike, Adidas-Reebok and New Balance.
The challenge for each company’s management team was to craft and execute a competitive strategy that would result in a respected brand image, keep their company in contention for global market leadership, and produce good financial performance as measured by earnings per share, return on equity investment, stock price appreciation and credit rating. All companies began the exercise on the same footing from a global perspective with equal sales volume, global market shares, revenues, profits, costs, product quality and performance, brand recognition, and so on. Company managers had wide strategic latitude in staking out a market position and improving their performance. A sophisticated interactive software program calculated industry and individual company results based on collective team strategies.