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The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students eventually intending to pursue the Masters of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art minor. See an advisor in the Art program for more details.
Please note: The following requirements are effective beginning Fall 2011. Students must also complete the General Studies Program and other requirements.
Business Core |
| |
|
|
Hrs |
BUS |
231 |
Principles of Financial Accounting |
3 |
BUS |
232 |
Principles of Managerial Accounting |
3 |
BUS |
251 |
Legal Environment and Contract Law |
3 |
BUS |
301 |
Organizational Communications |
3 |
BUS |
328 |
Principles of Marketing |
3 |
BUS |
335 |
Production/Operations Management |
3 |
BUS |
339 |
Business Finance |
3 |
BUS |
373 |
Organizational Behavior |
3 |
BUS |
495 |
Business Policy (Senior Competency Course) |
3 |
ECON |
221 |
Principles of Microeconomics |
3 |
ECON |
222 |
Principles of Macroeconomics |
3 |
| Total for Business Core Courses |
33 |
Note: Required Program Prerequisites |
CMIS |
101 |
Information Systems Concepts and Applications |
3 |
MATH |
120 |
Finite Mathematics |
3 |
MATH |
340 |
Statistics |
3 |
Requirements for Marketing Option |
BUS |
313 |
Loss Prevention |
3 |
BUS |
329 |
Promotion |
3 |
BUS |
347 |
Consumer Behavior |
3 |
BUS |
348 |
Retail Management and Merchandising |
3 |
BUS |
350 |
Salesmanship |
3 |
BUS |
410 |
Marketing Management |
3 |
BUS |
492 |
Marketing Strategies |
3 |
CMIS |
410 |
Web Page Development and Programming |
3 |
Total for Marketing Option |
57 |
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